At the bottom there is more general information regarding linking Google Ads accounts and a FAQ.
Connecting the channel is a fairly straight forward process:
Go to the channels page: https://app.channex.io/channels
Click on the "Create" button
Select the property you wish to connect in the dropdown menu
The booking link is important to be set correctly because when a click comes from Google we will translate the URL using the setting in the booking link.
Example Link: https://bookingengine.com/Hotel1?Checkin=2021-06-01&nights=2
All you need to do is replace the checkin date and nights with one of our variables from the table below.
New Link: https://bookingengine.com/Hotel1?Checkin=(CHECKIN_DATE)&nights=(LENGTH)
Checkin date at ISO standard (YYYY-MM-DD)
Count of Adults
Checkin day without leading zero (1, 2, 3, …, 10)
Checkin day with leading zero (01, 02, 03, …, 10)
Checkin month without leading zero (1, 2, 3, …, 10)
Checkin month with leading zero (01, 02, 03, …, 10)
Checkin year at YYYY format
Checkout date at ISO standard (YYYY-MM-DD)
Checkout day without leading zero (1, 2, 3, …, 10)
Checkout day with leading zero (01, 02, 03, …, 10)
Checkout month without leading zero (1, 2, 3, …, 10)
Checkout month with leading zero (01, 02, 03, …, 10)
Checkout year at YYYY format
Length of stay or Number of Nights
Once you have finished adding your booking link you can go to the mapping tab and select which rooms and rates you wish for Google to see.
Mapping is simple, just select using checkboxes the rooms and rates you want. You can modify these at any time in the future also if there are any changes.
If you have a sub account then you need to let us know about any new properties since we have to allocate these properties to your sub account. This process can take around a week so please inform the property that the process is not instant.
If you have over 100 properties you can get your own Google Hotel Centre account and you can manage the process yourself.
If you have a sub account or a main account the process is the same
You can link your company Google Ads account to your Hotel Centre and manage campaigns for all your hotels or you can let the hotel connect their own Google Ads account so they can manage their own bidding.
Both ways have advantages and disadvantages
Advantages of letting hotels link their own Google Ads include no worries on accounting and collecting payments from hotels for ad spend.
Disadvantages are more setup time and training
You should expect to charge for your services with either method you decide since both require human services
If you want to run all campaigns for your properties we suggest to look at a software service to help you manage more efficiently such as LinkTravelAds or Kodi
The default and recommended method is PPC, but they do offer a Cost per Acquisition (CPA) model also. But be careful since the CPA is commission percentage for the booking and there is no discount or refund if the booking is cancelled.
You will need to either produce a very simple guide or ideally set up the campaign for them correctly. Once the campaign is set up the hotel can usually manage by themselves but it's quite likely they don't understand how to manage this efficiently.
Short Answer: Yes if they are technically minded
Yes. Google is a huge brand with increasing visibility each year. While it isn't a simple one click process currently it is beneficial to offer the channel for your properties. We suggest to charge a small fee to cover your time and services.
This is simple, just delete the channel in Channex interface for that property. You should also remove the property from any campaign in Google Ads also so there is no wasted clicks.
Not for connectivity. You will have an agreement with Google to use their Google Ads account which is then linked so you can bid on hotels. You don't need to be in contact with anyone at Google for this whole process.
Mostly yes, the only requirement is that the url can contain the variables such as check-in-out dates etc. You should also have tracking enabled so you can see conversions in your Google Ads campaigns.