At the bottom there is more general information regarding linking Google Ads accounts and a FAQ.
Before you add the Google Channel we will require you to edit the property and make sure some key things have content. Google has no extranet so we must provide a lot of details to them about the property:
To activate the Google channel we will check:
latitude & longitude (Map location is set)
at least one cancellation_policy
at least one facility
at least one photo
at least one property_description
All these content settings can be found by editing the property, for more details please check this help file: https://channex.labiknow.com/general/property-content-ready-for-google
Connecting the channel is a fairly straight forward process:
Go to the channels page: https://app.channex.io/channels
Click on the "Create" button
Select "Google Hotel Search"
Select the property you wish to connect in the dropdown menu.
If you have over 100 properties you can get your own account and use your own Hotel Centre. Please fill in this template and I can intro you to Google to apply.
We have a checkbox to use the Channex ibe (Booking Engine), if you have your own booking engine follow the guide below.
The booking link is important to be set correctly because when a click comes from Google we will translate the URL using the setting in the booking link.
Example Link: https://bookingengine.com/Hotel1?Checkin=2021-06-01&nights=2
All you need to do is replace the checkin date and nights with one of our variables from the table below.
New Link: https://bookingengine.com/Hotel1?Checkin=(CHECKIN_DATE)&nights=(LENGTH)
Checkin date at ISO standard (YYYY-MM-DD)
Count of Adults
Checkin day without leading zero (1, 2, 3, …, 10)
Checkin day with leading zero (01, 02, 03, …, 10)
Checkin month without leading zero (1, 2, 3, …, 10)
Checkin month with leading zero (01, 02, 03, …, 10)
Checkin year at YYYY format
Checkout date at ISO standard (YYYY-MM-DD)
Checkout day without leading zero (1, 2, 3, …, 10)
Checkout day with leading zero (01, 02, 03, …, 10)
Checkout month without leading zero (1, 2, 3, …, 10)
Checkout month with leading zero (01, 02, 03, …, 10)
Checkout year at YYYY format
Length of stay or Number of Nights
Once you have finished adding your booking link you can go to the mapping tab and select which rooms and rates you wish for Google to see.
Google will check for new properties each week, so once you have activated the Google Channel you should wait for at least 1 week.
If it still does not show let us know
You can link your company Google Ads account to the Hotel Centre and manage campaigns for all your hotels or you can let the hotel connect their own Google Ads account so they can manage their own bidding.
Both ways have advantages and disadvantages
Advantages of letting hotels link their own Google Ads include no worries on accounting and collecting payments from hotels for ad spend.
Disadvantages are more setup time and training
You should expect to charge for your services with either method you decide since both require human services
We recommend using My Hotel Shop, they will work with your property to manage their bids on Google.
Yes, Adding properties will automatically add them to the free links section. Then you have the option to link to Google Ads to boost your visibility.
The default and recommended method is PPC, but they do offer a Cost per Acquisition (CPA) model also. But be careful since the CPA is commission percentage for the booking and there is no discount or refund if the booking is cancelled.
You will need to either produce a very simple guide or ideally set up the campaign for them correctly. Once the campaign is set up the hotel can usually manage by themselves but it's quite likely they don't understand how to manage this efficiently.
Short Answer: Yes if they are technically minded
Yes. Google is a huge brand with increasing visibility each year. While it isn't a simple one click process currently it is beneficial to offer the channel for your properties. We suggest to charge a small fee to cover your time and services.
This is simple, just delete the channel in Channex interface for that property. You should also remove the property from any campaign in Google Ads also so there is no wasted clicks.
Not for connectivity. You will have an agreement with Google to use their Google Ads account which is then linked so you can bid on hotels. You don't need to be in contact with anyone at Google for this whole process.
No, Early we allowed this but Google does price checks and blocks the Channex accounts which affects all users. If you have over 100 properties we can help you get your own Hotel Centre and connect to it from Channex for no extra fee.