Connect Google Channel

This guide will show you the process of getting a property online and working with Google.

At the bottom there is more general information regarding linking Google Ads accounts and a FAQ.

Step 1: Add a new Channel

Connecting the channel is a fairly straight forward process:

  1. Go to the channels page:

  2. Click on the "Create" button

  3. Select the property you wish to connect in the dropdown menu

Step 2: Configure the Booking Link

The booking link is important to be set correctly because when a click comes from Google we will translate the URL using the setting in the booking link.

Please get in touch with us so we can help you create your booking link

Example Link:

All you need to do is replace the checkin date and nights with one of our variables from the table below.

New Link:

Once you have created the link once you can usually reuse for all properties and just change the property slug or property ID

Variable Table



Checkin date at ISO standard (YYYY-MM-DD)


Count of Adults


Checkin day without leading zero (1, 2, 3, …, 10)


Checkin day with leading zero (01, 02, 03, …, 10)


Checkin month without leading zero (1, 2, 3, …, 10)


Checkin month with leading zero (01, 02, 03, …, 10)


Checkin year at YYYY format


Checkout date at ISO standard (YYYY-MM-DD)


Checkout day without leading zero (1, 2, 3, …, 10)


Checkout day with leading zero (01, 02, 03, …, 10)


Checkout month without leading zero (1, 2, 3, …, 10)


Checkout month with leading zero (01, 02, 03, …, 10)


Checkout year at YYYY format


Length of stay or Number of Nights

Step 3: Mapping Rooms and Rates

Once you have finished adding your booking link you can go to the mapping tab and select which rooms and rates you wish for Google to see.

You must make sure all rooms and rate plans that is available on the booking engine is mapped to Google. They will check for price accuracy and if there is any prices cheaper than they have there will be some warnings and eventually no visibility.

Mapping is simple, just select using checkboxes the rooms and rates you want. You can modify these at any time in the future also if there are any changes.

Step 4: Let us know the property name

If you have a sub account then you need to let us know about any new properties since we have to allocate these properties to your sub account. This process can take around a week so please inform the property that the process is not instant.

If you have over 100 properties you can get your own Google Hotel Centre account and you can manage the process yourself.

Linking a Google Ads account

If you have a sub account or a main account the process is the same

You can link your company Google Ads account to your Hotel Centre and manage campaigns for all your hotels or you can let the hotel connect their own Google Ads account so they can manage their own bidding.

You can connect unlimited amount of Google Ads accounts

Both ways have advantages and disadvantages

Advantages of letting hotels link their own Google Ads include no worries on accounting and collecting payments from hotels for ad spend.

Disadvantages are more setup time and training

You should expect to charge for your services with either method you decide since both require human services

If you want to run all campaigns for your properties we suggest to look at a software service to help you manage more efficiently such as LinkTravelAds or Kodi


Is Google only Pay per Click (PPC)?

The default and recommended method is PPC, but they do offer a Cost per Acquisition (CPA) model also. But be careful since the CPA is commission percentage for the booking and there is no discount or refund if the booking is cancelled.

Is it easy for a hotel to manage themselves?

You will need to either produce a very simple guide or ideally set up the campaign for them correctly. Once the campaign is set up the hotel can usually manage by themselves but it's quite likely they don't understand how to manage this efficiently.

Short Answer: Yes if they are technically minded

Is it worth offering Google to my properties?

Yes. Google is a huge brand with increasing visibility each year. While it isn't a simple one click process currently it is beneficial to offer the channel for your properties. We suggest to charge a small fee to cover your time and services.

How to cancel Google for a property

This is simple, just delete the channel in Channex interface for that property. You should also remove the property from any campaign in Google Ads also so there is no wasted clicks.

Any Contracts with Google or agreements?

Not for connectivity. You will have an agreement with Google to use their Google Ads account which is then linked so you can bid on hotels. You don't need to be in contact with anyone at Google for this whole process.

If you have over 100 properties you may apply for your own "Hotel Centre" account instead of having a sub account under Channex. This will require an agreement and setup and implementation time with Google if you are accepted. Note: Channex will connect your Hotel Centre

Is this compatible with any booking page?

Mostly yes, the only requirement is that the url can contain the variables such as check-in-out dates etc. You should also have tracking enabled so you can see conversions in your Google Ads campaigns.